Big data is no longer going to be confined to computers in the proxy living era
The Data Protection act has the best interests of our human privacy in mind, however, those that hack and jack information couldn't care less about it.
Hackers work for the Ackers - there's money in ripping data
Big hacking on an industrial scale is nothing new, it is lucrative.
It doesn't have to be someone breaking in, it can be a disgruntled employee who copies an entire database and then leaves a company, only to sell on the information to someone who is able to collect bigtime.
This sort of data is valuable, valuable to a marketer in terms that the data is of 'live' prospects and or customers and obviously to the criminal too. No surprises there.
How will we handle data in the 'Proxy living' era that is soon to be with us? That depends on what we want from it.
Humanoid robots will be part of Proxy Living
Proxy living will take in two ways, a fixed computer system that organises and interacts with us or a humanoid replicant, that will do the same but also physical tasks too. Perhaps a combination of the two may be the ultimate proxybot.
The outcome of the humanoid robot is how it will operate, what it will experience, how like us we make it and what degree of machine learning it will possess.
This does open the way for 'free data,' a situation where the SEO search engines will interact with your proxy representative and will 'sell' or 'interest' it in whatever things that you start to suggest to it, which it builds on by machine learning.
Human dexterity robotics will mean physical proxy living robots will be viable - soon
The essence of proxy living is that you are freed up from the menial stuff in life, no more having to remember to pay bills or service the car, or buy food.
With machine learning, your proxy will do all that and some. Big Data will also monitor your fridge for example and on that basis, order your food supplies and suggest meals.
In the future, there nay be a way of taking the base ingredients of food and synthesising it in the fridge to provide you with an 'instant' type of food, essentially built genetically and purely, so that you are hard pressed to tell the difference.
Think that concept is way out? So was 3D printing and now you can buy a 3D printer at the price of what a really top line paper printer used to be.
If the Proxy chooses, they may be able to participate in a 'free' data concept. It would choose reputable resources and service providers, much as you do now with any web transaction, it would allow free data traffic of consumption and interest.
This would be only via the proxy and not with you, so you should theoretically be at low risk. What this would do would be to circumvent the current privacy laws on data collection pertaining to you as you allow this and the rewards to you would be bigger than the odd point here and there from a loyalty card. This would only be by your choosing it.
Why?
Because, unlike the loyalty card provider just serving one data source i.e. your supermarket, the data could be open to selected consumers of it, it would be rich data and provide a far bigger picture that just the one source like a supermarket's records. Imagine if it linked to Amazon, Ebay and your supermarket data, essentially your life would be a goldmine of data to be used and sold by you perhaps?
Once you go down this route, your web browsing and consumption of goods and services would be very big business, it is the new marketing direction for those brave enough to embrace it.
How you would police this is another matter!
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