Thursday, 25 August 2016

The BBC as a televison model is over - the licence fee is no longer valid and demand viewing via internet is the new model

Television has changed - for the 'wired' generation who are now 'wireless'

'Wireless' - a term that up until a few years ago was probably used by an elderly gentleman in a sensible cardigan and cavalry tweed trousers, who probably wore a cravat and smoked a pipe to refer to his radio.

Wired for wireless - your electronic devices are likely created in Asia now
the days of a crusty looking old Bush are... back, they call it 'Retro' now.

Nothing like a fiddle on the old Bush, to get tuned in to the light program

But 'Wireless' is hip again and with this world going unplugged in a frenzy of data packet technology, never the twain shall interface as they might have to say now. Or put in simple terms, your data unique to you is coded and passed or should that be parsed between you and the source and not crashed.

The 'Ekco' radio designed by the architect Wells Coates, noted for his Moderne style

So how does this effect our only public broadcast provider the BBC? It makes it difficult for it to justify its position as the sole transmitter than requires you to possess a valid licence to watch its output.

With the advent of 'new' BBC channels post BBC2, the on-line I-player has become something I predicted before it arrived - Demand TV.

Basically, with such busy lives, people want to watch their media when they want and where. The model of fixed schedule broadcasting is starting to wane thanks to the YouTube generation.

Mobile phone and tablet use to watch media content has rocketed out of all proportion. A retailer I spoke to recently said that his television sales had gone right down to a few years ago as people are switching to other means.

Some are even watching live content via the Internet, something the BBC is trying to close out as a loophole.

The problem is that the BBC model is no longer viable. Given that it has shrunken its in-house program making from the heyday of the 70's, it relies on much bought in and repeat material to bulk out its schedules. 

Sadly, the game is up for 'Auntie' and she is no longer the attractive proposition she once was. New media and new audiences are moving to the watch on demand model and it is questionable how the BBC can justify the fee for the old model.

It cannot last and it will soon be as anachronistic as horse drawn carriages from the Victorian age.

The BBC has got to 'didge' up, that is get more archive out on sale either as downloadable format or onto disk. But even disk seems to be losing out to the recordable hard disk.

No comments:

Post a Comment